Mission, Vision, and Values
Having mission, vision and values statements helps define the direction of a club. As a club strives to reach its objectives, reviewing these statements can help put the activities of a club into perspective. Please refer to the descriptions below for some ideas about mission, vision and values statements for your club.
Mission Statement
A mission statement declares broadly how
a group or organization will work to
help bring the stated vision into
reality. It is the touchstone used to
determine the validity and priority of
all activity of the organization.
Updating a mission statement
periodically is a normal process for
most organizations, as the organization
learns more and better ways to approach
the goals defined in that organization's
envisioned world.
As an example, the statement below is the club mission provided Toastmasters International.
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The mission of a Toastmasters club is to provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth. |
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Vision Statement
A vision statement declares a vision of
the future. It is a very succinct
encapsulation of the reason for a group
or organization to exist, and often
consists of just a single sentence or
two. In most situations, the vision
statement for an organization changes
very little over time.
A vision statement is sometimes called a picture of an organization in the future but it’s so much more than that. Your vision statement can be your inspiration, the framework for all your strategic planning. As an example, the statement below is the vision statement of Toastmasters International.
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To be the first-choice provider of dynamic, high-value, experiential communication and leadership skills development. |
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Value
Statement
Values are traits or qualities that are
considered worthwhile; they represent an
organization’s highest priorities and
deeply held driving forces. Value
statements are grounded in values and
define how people want to behave with
each other in the organization. They
describe actions which are the living
enactment of the fundamental values held
by most individuals within the
organization.
Effective organizations identify and develop a clear, concise and shared meaning of values/beliefs, priorities, and direction so that everyone understands and can contribute. Here, for example, we see Toastmasters International’s value statement.
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Toastmasters International’s core values are integrity, dedication to excellence, service to the member, and respect for the individual. These are values worthy of a great organization, and we believe we should incorporate them as anchor points in every decision we make. Our core values provide us with a means of not only guiding but also evaluating our operations, our planning, and our vision for the future. |
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